The best product does not always win.
It’s the ok product with a compelling brand story and focused strategy that does.
We work with company leaders to develop and refine both. To distill.
To find clarity.
To get to the heart of it.
Story.
We work with you to identify what matters to your customers and articulate how your business uniquely delivers. We focus on the differences that matter, thread together the emotional and rational story, and say just enough to create positive expectations that become self fulfilling.
Strategy.
At its heart, strategy is choice. It’s about where to best utilise limited resources for maximum impact. We unpack this with you and your leadership team, starting with a thorough understanding of your context. We facilitate critical choices, build alignment and ensure co-ordination of action.
Facilitation.
Big meetings are big investments and they’re often compromised by DIY facilitation that fails to leverage the wisdom of the crowd. We deliver world class outcome driven facilitation honed over hundreds of sessions. Give us your objectives and we’ll get you there.
Advice.
Building a business isn’t easy. The challenges never stop coming. That’s where having a neutral outsider in your corner comes in handy. Having worked with hundreds of businesses over the last decade, we’ve seen just about every issue and where we haven’t have the network to help.
How we do it.
Two beliefs guide how we work with our clients:
You and your team already have the answers. It’s simply a fresh set of eyes and an equally fresh set of questions that you need to help uncover and articulate them.
There’s no such thing as the perfect answer in marketing or business but if you’re not aligned it certainly won’t work.
So, we work fast. We work with you. We harness collective thinking.
It’s an approach refined over hundreds of clients, designed to ensure the wisdom of the crowd emerges and we get to the best possible answers for you together. Together is key, because alignment is what moves strategy into action.
We work with a very limited number of clients, prioritising those with the thirst to grow and make something good happen.
What People Are Saying
“Glenn is exceptional at distilling down a complex story into one that will resonate with customers. He ran an excellent workshop with us which helped us to clarify our thinking and synthesised feedback from numerous sources to develop a clear and compelling brand strategy.”
Dan Adams: Founder @ Amber Electric
“If you're looking for someone to help you distil your company down to its core mission, purpose and story, and do it quickly, I'd highly recommend Glenn. Glenn ran an all day workshop with our global leadership team. We started with complexity, confusion and disagreement. We ended with clarity, brevity and alignment. No mean feat! The proof is in the pudding; we use the work we did that day everyday in our business. It still serves as our north star and guiding mission and purpose as a business.”
Bryn Snelson: Global Brand @ Naked Wines
“Glenn is in my opinion a ‘Brand Health Doctor.’In our experience he was able to make some logical hypothesis, carry out analytical diagnosis and deliver back his findings using practical methods which helped us navigate through to some sound solutions! Very insightful & clever!”
Christine Elbakhat: Founder @ Peanut Butter Bar
“When we were introduced to Story & Focus our business was at a critical point. We were on the verge of expansion but weren’t able to communicate who we were and the difference we were able to make in the community. Glenn picked up our concept and personality straight away and gave us a true sense of identity and direction. The process working with Glenn was incredible, we bonded as a team like never before, buying into a shared purpose and vision. The team was left pumped, in fact I'm pretty sure our head trainer was so pumped he had a little tear in his eye. The final brand story was spot on. We couldn't have got there without him”
Ben Ezekiel: Founder @ BeFit Training
“You delivered much value to us as we Pivot to a brave new way of going to market (and overall strategy and business model). Yes, there were some needed moments of truth (with some pain!), but overall it was and is very exciting to see how we Pivot and more adeptly win in the market and realise our goals”
Cathy McDonald @ Sanitarium
“Glenn took the whole team on a journey to a place we couldn't have gone alone. By doing so we developed a unique concept that has become the ethos of our business.
He challenged us to re-evaluate our goals but made us feel good about it at the same time. If you're out to define your brand / business and the best way forward, I wouldn't hesitate to recommend Glenn”.
Mario Cuenca @ Emjay Insurance